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What labels DON'T tell you

Labels should tell you about what you're eating. But some important information is missing. Click on the pictures below to find out more.

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You can't find out what's on the menu

A typical children's menu Nope, no information here! They're sugary drinks - but we won't tell you how MUCH! Nope, not here either. We're not telling. Some of these puddings could be high in fat. But we won't tell you how MUCH. Want to know how much fat is in your meal? Try somewhere else! Hold your mouse over different parts of the menu to find out how much fat, salt and sugar is in your meal.

If you didn't find any, that's no surprise! Restaurants, cafes, take-aways, cafeterias, motorway service stations, burger bars... none of them have to give you this information. So you don't know what you're eating!
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You don't know what's in your take-away

When you get a take-away, how do you know what you're eating?

An aluminium tray containing take-away foodOne curry restaurant might put lots of chicken in their chicken curries. To save money, another curry shop might replace the chicken with bits of potato. One burger bar's chips might be dripping in artery-clogging animal fat. The chip-shop down the road might cook their chips in healthier vegetable oil.

But you can't find this out. No-one makes restaurants, burger bars and take-away shops tell you this information.
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You don't know where you food comes from

A pot of strawberry yogurt with a plane and two trucks delivering ingredientsLabels don't have to tell you where your food comes from. A single pot of strawberry yogurt could contain milk from Britain, strawberries from Poland, sugar from Brazil, corn and wheat flour from Holland and may have been processed in Germany.

All of those journeys mean extra pollution is produced by lorries and planes, and to a lesser extent by trains and ships. But you can't choose a less polluting yogurt because the label doesn't tell you where all of the ingredients came from or how they got to you. Ships and trains cause much less pollution than lorries and planes (planes are the worst of the lot).

Food companies do have to declare where the product was packed or processed. They also have to tell you where the beef came from that is used in beef products. And a few product labels do tell you if the food was made or grown by local farmers.
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You don't know what's been sprayed on your food

Hold your mouse over the picture of Brady to find out what pesticide sprayers wear to protect themselves from the poisonWhen plants are grown for food, they may be sprayed with poisonous chemicals (called pesticides) to kill off plant-eating bugs and caterpillars. Similar chemicals are sometimes used on animals to get rid of parasites (bugs and ticks).

Hold your mouse over the picture of the person to find out what pesticide sprayers wear to protect themselves from the poison.

Sometimes tiny amounts of pesticide remain on the food right up until the time you eat it. But the label doesn't tell you which pesticides were used.

Soil Association organic certification logoMost pesticides aren't allowed in organic farming, because people who eat organic food are concerned about the effects of poisons on wildlife and on their own health. The organic logo (on the right) appears on the labels of food produced with fewer pesticides.
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You can't find out what's been done to your food

Chicken saying: 'Cock-a-doodle-MOO!'To make more money, some companies inject chicken meat with a solution of beef or pork protein so that the meat absorbs extra water.

As the chicken soaks up water it gets heavier, so the company can sell it for more money. The label doesn't have to tell you what has happened to your food before it gets to you.

It might have been stored for a long time, soaked in water and rolled in bits of cow (beef proteins), but there's no way for you to find out.

BBC investigation into chicken containing added water and beef or pork protein

All pages will open in new windows

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You can't tell if the animals were treated well

Hold your mouse over the picture of happy pigs to see what life is like for most pigs - cramped, dirty and noisyIf you were asked to draw a farm, it would probably be full of green grass, happy animals and bright sunshine - with pigs running around in a field like the free-range pigs in the picture.

Hold your mouse over the picture to see what life is like for most pigs. Cramped, dirty and noisy.

Some farm animals have miserable lives - especially farm animals in countries where welfare rules are not very strict. But the label doesn't have to tell you, so it's hard to pick animal-friendly food.

The only way to be sure is to look for logos like the ones below. They tell you that the animal farmers stuck to the rules.

Vegetarian Society logoThe Vegetarian Society guarantees that there is no meat in the food and that products and ingredients were not tested on animals

Freedom Foods logoFarms where Freedom Foods are produced are monitored by the Royal Society for the Prevention of Cruelty to Animals (RSPCA).

Soil Association organic certification logoOrganic farmers have to follow strict rules on animal welfare or they aren't allowed to call the food organic.

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You don't know if there's fruit or not

Label showing picture of kiwi fruit, on product that contains no kiwi juiceYou might expect a drink with pictures of fruit on the front to contain juice from that fruit.

But some drinks show fruit that isn't in the bottle. This bottle of juice drink has a photograph of a kiwi fruit on the label. There might be a tiny bit of kiwi extract in the drink, used as a flavouring, but the ingredients list shows that there is no kiwi fruit juice.

Pictures on labels are there to convince you that the product is full of good ingredients. Don't be fooled! The only reliable way to find out is to look at the ingredients list.
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You can't tell if your food is healthy

Co-op supermarket nutrition panel, interpreting nutrients as 'high', 'medium' or 'low'The ingredients list and the nutrition panel are the only ways you can find out what you're eating.

Not all food companies tell you nutrition information, and no-one makes them put the information on the packet (unless they make a specific claim like 'low fat'). Could it be that these companies have something to hide?

Unfortunately, nutrition information can be very hard to read. You need to be good at maths to find out what the numbers mean. One or two food companies help by doing the maths for you. This label is from the Co-op supermarket, which tells you if a product is high or low in fat, salt (sodium) and sugar. But most food companies don't give you this extra information.
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Click here to download activity sheets on the subject of food labelling.

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Published 23/02/06