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What labels have to tell you

Boy sitting down to eat pizzaThe law says that food labels have to give you certain information.

Click on the links below to find out more.

What's in your food?

Who made the food?

How can I tell if it's safe to eat?

What if I have an allergy?

What does the food weigh?

How much food is in my food?

Is this food healthy?

Activity sheets on food labelling

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What's in your food?

Meat Feast pizzaFood and drink labels must display a list of what's in the food (there are a few exceptions to this rule - see the end of this section). Shown below is a real label from a supermarket own-brand pizza. It has 78 ingredients. These have to be listed in descending order of weight - biggest first - so you can see what the main ingredients are in a product.

In this pizza, the list shows that the two biggest ingredients are wheat flour and water. For the other main ingredients, the company gives a percentage (%). The product is 7% tomato, 6% cheese, 5% ham, 5% Pepperoni, 4% Monterey Jack cheese, 3% spicy beef and 2% bacon.

Food and drink products only have to give percentages for some of the ingredients in a product, usually the ones that provide the product with its main flavour or 'character'. That's why this pizza doesn't give the percentage of flour or water in the product, but does tell us how much tomato, cheese and meat it contains. For more information see QUID labelling.
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Typical supermarket pizza ingredients list

Bar showing the percentages of meet and 'other stuff' in the pizza

Percentages can sometimes be quite hard to imagine. So here's what they look like in a picture. The long orange rectangle represents all the ingredients in the pizza (the full 100%). The coloured bars on the left show you the proportion of the total pizza made up by each type of meat - ham is 5%, Pepperoni is 4%, beef is 3% and bacon is 2%.

Apart from flour, water, cheese and tomato (the basic recipe for most pizzas), the rest of the ingredients are spices, salt and flavourings. There are also additives such as Sodium Nitrite and Calcium Propionate, which are used to make the meat, cheese and flour last longer.

For some foods, the manufacturers do not need to declare the ingredients. These include small sweets, food sold unwrapped from a bakery or delicatessen counter, and restaurant and take-away food. Companies making alcoholic drinks do not need to list the ingredients. And if a food is made of just one ingredient (such as pure fruit juice), it doesn't need an ingredients list either.

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Who made the food?

Part of a pizza label, showing the supermarket's contact detailsFood and drink companies must include their name and address on the packaging of their products, so that any problems can be traced back to the company. The details should look something like this:

Sometimes they will also include a phone number where staff are specially trained to answer a customer's enquiries. But it's not enough for a company just to give a website address. They have to give you enough information so that you could write to them if there was a problem.

Don't be nervous about complaining if you buy a dodgy product. You may be helping other customers by pointing out the problem. Either take it back to the shop where you bought it, or send the company the packaging and a short letter explaining what was wrong. Most companies will provide a refund if they think your complaint is genuine.
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How can I tell if it's safe to eat?

Part of a pizza label, showing instructions for use and storageFoods that go off quickly must show a 'Use by' date. Eating food or drink older than its 'Use by' date could make you very ill - especially if the food contains meat. It is illegal for shops to sell food after this date. The picture shows the 'Use by' date on the label of a meat feast pizza.

Some foods will last longer if you freeze them. The label should give you details of how long it can safely be kept frozen.

You might see a 'Best before' date on some food. This is used on foods that last longer and are less dangerous when they are out of date. Eating food or drink older than its 'Best before' date may not make you ill, but it might not taste as good. It is legal for shops to sell food after its 'Best before' date.

'Use by' and 'Best before' dates only apply if food has been stored correctly. For instance, bacon needs to be kept cold in a fridge, not stored in a warm cupboard.

Shops use 'Sell by' or 'Display until' dates to ensure that old stock is taken off the shelves. It is legal to sell food older than its 'Sell by' or 'Display until' date.
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What if I have an allergy?

If you have a food allergy, a new law coming into force in 2006 should give you better information. Food companies will have to list all ingredients known to trigger common allergic reactions.

Part of a pizza label, showing allergy adviceSome companies already give this information. The label of the pizza shows that the product contains ingredients made from milk, wheat and gluten. Allergies to milk wheat or gluten are quite common, so allergy sufferers know that they should avoid eating this product.

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What does the food weigh?

Part of a pizza label, showing the average weight of the productMost food products have to display their weight (e.g. 545g) and drinks have to display their volume (e.g. 500ml). One gram (1g) is about the same amount of 'stuff' as one millilitre (1ml).

An e symbol written next to the weight means that this is the estimated weight of the product, but that the weight of each pack may vary slightly.

By comparing the weights and volumes of products you can work out which gives you the best value for money.
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Animation highlighting the percentages shown in the ingredients list of a chicken ready mealHow much food is in my food?

If you buy a chicken pie, the label has to tell you how much chicken it contains. The same goes for other foods - the label has to say how much fruit is in your jam and how much meat is in your meat feast pizza.

The rule is meant to stop food companies replacing expensive ingredients like chicken with cheap ingredients like potato or starch. The label (above) shows you what these numbers would look like on a chicken and rice meal. This means you know more about what you're buying and can compare it to other products.
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What if the numbers don't add up?

Food companies have to tell you how much meat there is in meat products. Then you know what you're paying for. The information is shown in the ingredients list as a percentage (%).

Cat points out that the label declares there is more than 100% meat in a dried meat product.

Occasionally, as with some dried meat products, the numbers add up to more than 100%. Does this mean that the company can't do its maths?

Picture of a sausage product

No - it's because this product is made with dried meat. The company is telling you how much meat they started with to make this sausage product (during processing the meat is dried, so it loses water and weight).
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Is this food healthy?

Many food companies say their food is healthy, but only a few give you the information you need to decide if they are telling the truth. The ingredients list and nutrition panel show what the food contains, and are usually more reliable than the pictures or descriptions of the food.

Down the left-hand side of a nutrition panel is a list of nutrients that affect our health. Some products have a shorter list. Some have this list plus vitamins and minerals. And some products have no nutrition panel at all. Typical nutrition panel

The right-hand side of a nutrition panel shows how much of each nutrient the food contains per 100g.

Sometimes it also shows you how much of each nutrient the food contains per portion.

Here is another way in which nutrition information is provided. The label of this supermarket pizza shows you that if you eat one quarter of the pizza, you'll consume 395 kcalories and 12.9g of fat.

Part of a pizza label, showing nutrition informationSuch information is very useful if you want to compare products and see which is fattiest. But it doesn't explain if the pizza is high in fat or low in fat. Is it healthy or not? Pizzas vary a lot. In this case, the pizza is medium fat and high in salt, but the label doesn't tell you.

The government is putting pressure on food companies to tell you how healthy your food is. The information needs to be clearly written, in a way that everyone understands. At the moment, the government guidelines are as follows:

How to judge if your food is high or low in fat, saturated fat, sugar or salt
 
This is 'high'
This is 'low'
Total fat per 100g of food:
20 grams or more
3 grams or less
Saturated fat per 100g of food:
5 grams or more
1 gram or less
Sugar per 100g of food:
10 grams or more
2 grams or less

Sodium per 100g of food:
(and equivalent as salt):

0.5 grams or more
(1.25 grams or more)
0.1 grams or less
(0.25 grams or less)
Based on Food Standards Agency guidelines

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Activity sheets

Click here to download activity sheets on the subject of food labelling.

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Published 23/02/06